Inspirational insights directly and privately in your inbox
Hello dear Wanderers, ℹ️It has not been a kind year for German premium manufacturers. Cratering sales in China, slower than expected rise in electric vehicle demand and all kinds of geopolitical havoc have made the world a scary place for the once mighty, and maybe a bit arrogant, rulers
Hello dear readers, ℹ️One of the most fascinating parts of the automotive business is brand building. How do you rhyme a world that is dominated by economies of scale with the human desire to feel special, to have their belongings express something about themselves. Brand building and positioning is
Hello dear Wonderers, ℹ️It has been a while since my last newsletter as I was enjoying some time off. While it didn't last very long, it gave me a ton of energy. That has come in very handy as there is an avalanche of news on autonomous
Hi there dear readers, ℹ️Time to focus on a vehicle that we will probably never get to drive in Europe. Why bother, I can hear you ask. Well, some of what is being released to the public in China can give a good idea of what is coming our
